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Each holiday season, you can bet you'll be hearing the song "It's the Most Wonderful Time of the Year" by Andy Williams. And just as Andy is a holiday favorite, so is Starbucks Christmas Blend coffee for me in fact, some coffee hounds can hardly wait to get a cupful of that seasonal brew of choice.
Either way, I think it's an interesting sales tactic: Offering a special version of your product for a limited time, and then tweak the formula each year. Consumers who love a particular item will stockpile the product out of fear it won't be exactly the same next year. On the other hand, you may lose customers who prefer a consistent, high quality product.
Avid fans of Starbucks' Buy Men Canada Goose Langford Parka Grey Australia Christmas Blend (also called Holiday Blend) from previous years have even logged onto eBay in hopes of buying their favorite coffee blend online. Interestingly, many Starbucks fans believe that the company modifies its Christmas Blend just a little each year. Personally, I can't tell the difference in the taste from one year to the next. Since coffee is a crop, I wouldn't be surprised if the flavor is affected by weather, soil conditions, or other variables beyond Starbucks control.
Is your company offering a special holiday version of a product or service to lure business? What are you doing to drum up holiday sales?
A Cup of Good Cheer